5 features of a financial CRM

At its core, a financial CRM provides an easy-to-use way to capture and store data about your customers and their financial transactions with you. But like most business software solutions, your CRM can do so much more than just that – it can save you time, boost your sales, help you optimize your spending and even help you grow your business in the long term by automating certain tasks so that you can focus on the bigger picture instead of getting bogged down in details. Here are five features of a financial CRM that will help improve your bottom line today and in the future.

1) 360-Degree View of Financials

The only way to have a 360-degree view of your finances is with a financial CRM. A good tool will allow you to organize all aspects of your financial life on one platform. Have accurate details about your clients’ products, incomes, debts, loans, credit ratings, and other details. Store data centralized about clients, including transactions, interactions, and preferences. When problems arise, financial advisors will be able to respond immediately with a full understanding of the client.

Financial advisors will also be able to use a CRM for segmentation purposes, allowing them to reach out more effectively. There are many features that come with these types of programs but these are just five that stand out.

2) Contact Management

Our contacts are the backbone of our business. A good contact management solution will allow you to store all your client’s information, notes, and tasks in one central place.  The system should also be able to automatically populate new data when it is entered by another employee. You should be able to see at-a-glance who has been contacted recently without having to search through the records yourself! Additionally, a CRM can help you to create strong customer relationships that bring more opportunities.

3) Automate your follow-ups

Don’t let follow-ups slip through the cracks by automating your process. Set reminders for yourself so you can be on top of all the due dates for each stage in the sales process.

One way to automate your follow-ups is to use email marketing software like Sendlane or Aweber that offers automation features.

Check your inbox first thing in the morning, schedule two or three hours of time during the day to do follow-ups, and check back with new prospects after closing their deal to make sure they’re satisfied with their purchase.

Infact, you can even roll out bulk broadcast messages on WhatsApp to your employees reminding them about their followups for the day.

4) Work remotely easier with an integrated platform

You work long hours to bring your business to the next level. With so much on your plate, it can be difficult to stay on top of your finances. A financial crm is an important tool for entrepreneurs as it helps them monitor revenue, spending, cash flow and provides valuable information that informs financial decisions.
A financial CRM will make it easier for you to see how well your business is doing, especially in comparison with your goals or projections. It also simplifies the process of managing and communicating with customers by having all relevant customer data stored in one place.

5) Schedule appointments and deals in minutes, not hours.

Busy schedules are just a fact of life for everyone, but with all that life throws your way, it can be tough to keep on top of your personal finances. When you’re juggling work and family obligations alongside the demands of managing day-to-day finances, it’s all too easy to lose track of time or money. Good financial CRM allow for appointment scheduling and deal closing without the need for email, phone calls, or long lead times. The result? More time with clients when they are more likely to buy!.


A financial CRM can help you save time with every interaction. It’ll cut down on paperwork, improve accuracy, and give you the opportunity to be more thoughtful when executing on your marketing plan. Your customers will see how attentive you are through personalized interactions and tailored services. All in all, your business will profit from being able to save time with each customer touchpoint that you have.

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